WSS Looks A Whole Lot Fresha At Premier Speedway

The Premier Speedway Club, Warrnambool is proud to announce that its long-standing partnership with Fresha Fruit Juice is set to continue throughout the 2017-18 Speedway season at Sungold Stadium, Premier Speedway, Warrnambool.

Having been long time Naming Rights Sponsors of many major Sprintcar events at Premier Speedway since 2003, Fresha in conjunction with the Management of Premier Speedway, have seen fit in continuing their involvement by becoming the Naming Rights Sponsors of the January 1, 2018 World Series Sprintcars meeting, which also features a round of the Speedweek Series for Formula 500’s.

Fresha will also continue in their role as sole suppliers of Soft Drink, Water and various other Fresha juice lines to Premier Speedway for the coming season.

“To have Brian Stevens from Fresha, extend their agreement speaks volumes for the organization that is Fresha Fruit Juice and the respect with which Fresha hold the January 1 World Series Sprintcars round as an event”, Premier Speedway General Manager David Mills said.

“Right from way back in 2003 when were able to approach and then subsequently negotiate with Fresha, we had the full backing of Brian and his team, sound in the knowledge that they wanted what was best for our venue and the sport of Speedway”, he added.

“The January 1 finale to the World Series Sprintcars Speedweek tournament is a fantastic night of racing as is most definitely one of the Blue-Chip nights of racing as scheduled for Sungold Stadium in the 2017-18 season”, Mills concluded.

Fresha Fruit Juices Pty Ltd, a private company, has operated since 1988. It was originally set up as a sideline business to support its soft drink operation and has grown significantly over the ensuing period.

The business is well located in a central location to the local South West market it services, however it increasingly relies on its strong distribution networks as its market has expanded geographically.

Fresha ’s core business is the sales and distribution of its own Fresha range of products, and the resale of selected soft drinks, bulk water and coffee products to:
• Route trade (corner stores & kiosks).
• Hospitality and Licensed Premises.
• Petrol and Convenience & Supermarkets.

The business now employs sixteen staff. They are fully trained in the specific aspects of their roles. The management responsibilities for the business reside with the business owners — Brian Stevens & Shane Bartlett.

The business is primarily known for its Fresha products supported by heavy brand television and radio advertising and targeted promotion to its primary target market audience 18-25 year olds.

The business continues to experience growth, evidenced by its increasing juice sales over recent years.

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